Rejuran Introduces “Product Authentication System” via NFC
Ensuring a safe environment for procedures… Combatting unauthorized overseas distribution of the product
PharmaResearch (CEOs Kim Shinkyu and Kang Giseok) ensures a safer environment for medical procedures by establishing an authentication system for its flagship product, Rejuran.
Recently, PharmaResearch conducted a complete package renewal of four Rejuran products, including upgrading the package to better visualize brand identity, making quality-of-life updates and adding an NFC authenticator that can be tracked anywhere in the world.
First, for quality-of-life improvements, the company added smaller units on the syringe scale and applied rubber to the handpiece and pusher to enable a more precise procedure.
PharmaResearch also introduced an authentication system to protect the unique value offered by Rejuran. When opening a package, healthcare providers and consumers can verify the authenticity of the product and view user manuals through the “DOT” mark symbolizing PharmaResearch’s patented technology and the QR code at the back of the box.
Lastly, users can verify the authenticity of the product through the NFC authenticator at the back of the blister pack. In particular, the NFC can be checked not only in Korea but anywhere else in the world and therefore, is expected to play a crucial role in preventing the illegal export of products.
A representative from PharmaResearch said, “Rejuran is a global aesthetics product that is recognized for its product quality and marketing power in both Korea and overseas, as it is currently licensed and officially distributed in over 20 countries.” He added, “With the growth of the brand, we have seen an increasing number of illegal distributions of counterfeit products or unauthorized exports to other countries, which is why we introduced a product authentication system with the renewed package.”
He also said, “PharmaResearch will eliminate the unauthorized overseas distribution of its products to protect the globally recognized value of Rejuran and promote the benefit of the product so that it can become one of the most trusted and loved brands in the world.”
Meanwhile, PharmaResearch recently identified cases of Rejuran being illegally distributed overseas through the NFC authentication system and declared it will take strong responses, including legal action, to such cases.